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Stop Burning Budget. Start Driving Liquidity. IR Bulletin tracks what public companies are spending on IR and PR so you always know what your peers are doing and whether or not it’s working. We’ve seen companies spend $500,000 to $1 million on campaigns with little impact on trading volume, then...more |
Latest IR Marketing & Investor Awareness Activity Lion One: Undisclosed amount paid to Global One Media Group Pte. Ltd. for digital investor communications support(TSXV:LIO) Lion One Metals Limited has engaged Global One Media Group Pte. Ltd. to support its digital investor communications strategy. Global One Media will assist Lion One with the production and distribution of digital investor content, including video interviews and related corporate communications, through digital channels and media platforms. The objective of this engagement is to increase Lion One's visibility among investors across key global markets. Bastien Boulay, Co-Founder and CEO of Global One Media, commented that their goal is to help Lion One expand its visibility, strengthen its narrative, and connect with a wider global investor audience. Global One Media does not have any interest, directly or indirectly, in Lion One or its securities, nor any right or intent to acquire such an interest. Global One Media may provide additional services to Lion One in the future. Lion One's Board has approved a grant of an aggregate of 1,750,000 stock options to various employees, officers, and directors under the Company's omnibus equity incentive compensation plan. The options were granted with an exercise price of $0.24 and a 5-year term. The vesting schedule for the options is as follows: 1/3 vesting on the date of grant, 1/3 vesting one year after the grant date, and the remaining 1/3 vesting two years after the grant date. Lion One Metals is headquartered in North Vancouver, British Columbia, and has new operations established in late 2023 at its 100% owned Tuvatu Alkaline Gold Project in Fiji. The Tuvatu project includes the high-grade Tuvatu Alkaline Gold Deposit, the Underground Gold Mine, the Pilot Plant, and the Assay Lab. The company also holds an extensive exploration license covering the entire Navilawa Caldera, which hosts multiple mineralized zones and highly prospective exploration targets. Ian Berzins is the Chief Executive Officer, President, and Board Member of Lion One Metals Limited. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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enCore Energy · North Star Investor Relations · C$120,000 · 12 months(TSXV:EU) enCore Energy Corp. announced that it has engaged North Star Investor Relations Inc. to provide investor relations consulting services under a consulting agreement effective September 18, 2026. North Star will support enCore's investor relations activities, including shareholder outreach, capital markets intelligence, media communications, and coordination of press releases. Under the agreement, enCore will pay North Star a monthly cash retainer of CAD $10,000 for an initial term of one year. The consulting agreement may be renewed at the end of the initial term by mutual agreement and may be terminated by either party with 30 days' prior written notice. North Star is owned by Graham Farrell and, to the knowledge of enCore, held no securities of enCore at the time the agreement was executed. North Star and its principals are at arm's length to enCore. The provision of services by North Star is subject to TSXV approval. enCore also confirmed, as previously disclosed on September 15, 2026, that it has set a record date for the distribution of 35,000,000 common shares of Verdera Energy Corp. as a special dividend on September 30, 2026, to shareholders of record on September 25, 2026. The pro rata distribution will result in enCore shareholders receiving approximately 0.18 of a Verdera Distribution Share for each enCore common share, subject to adjustment on the record date. The distribution is subject to completion of all necessary filings and receipt of all approvals from the Nasdaq Capital Market LLC and the TSX Venture Exchange. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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Silver Pony Resources · i2i Marketing Group · $300,000 · 90 days(CSE:PONY) Silver Pony Resources Corp. has entered into a media services contract (the "i2i Agreement") with i2i Marketing Group, LLC, effective September 17, 2026. Under the terms of the i2i Agreement, i2i will provide Silver Pony with marketing services, including social media management, content creation, distribution, digital marketing, digital advertising, and any other marketing services as agreed upon by both parties. These services will be distributed by email and on popular investor platforms. The total consideration to be paid by Silver Pony to i2i for these services is USD $300,000 over an initial term of ninety (90) days. Kailyn White and Joseph Grubb will be providing the i2i Services to Silver Pony on behalf of i2i. The company will not issue any securities to i2i as compensation for the services. Both i2i and its principals are arm's length to Silver Pony and do not have any interest, direct or indirect, in Silver Pony or its securities, nor do they have any right to acquire such an interest. Silver Pony's updated website and investor materials are available online. The company is listed on the Canadian Securities Exchange under the ticker PONY, on the Frankfurt Stock Exchange under BJ40, and on the OTC under PONIF. Silver Pony Resources Corp. was formerly known as Carlyle Commodities Corp. The contract specifies that the marketing services will be provided for a period of ninety (90) days. The effective date of the agreement is September 17, 2026. The total fee for the services is USD $300,000. No securities will be issued as part of the compensation. The contract parties are at arm's length and have no current or contingent interest in the company or its securities. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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New Review Zacatecas Silver · Capital Gain Media · $250,000 · 4 months(TSXV:ZAC, OTC:ZCTSF, FRANKFURT:7TV) Zacatecas Silver Corp. has entered into an investor relations agreement dated April 17, 2026 with Capital Gain Media Inc. Under this agreement, Zacatecas Silver Corp. has re-engaged Capital Gain to provide content development and digital marketing services. The agreement will remain in effect for four months commencing on April 17, 2026. As consideration for the services provided by Capital Gain, Zacatecas Silver Corp. agreed to pay an aggregate upfront cash fee of $250,000, plus applicable taxes. Capital Gain provides investor relation services. As of the date of the announcement, to Zacatecas Silver Corp.'s knowledge, Capital Gain (including its directors and officers) does not own any securities of Zacatecas Silver Corp. and has an arm’s-length relationship with the company. The principal of Capital Gain is Graham Colmer. The announcement was made on behalf of Zacatecas Silver Corp. by Eric Vanderleeuw, Chief Executive Officer. Campaign Review | Campaign rating | 👎👎👎 💸💸💸 ☠️ | | Agency rating | 👎👎👎 💸💸💸 ☠️ (average of all reviews - 1 review) | | Company rating | 👎👎👎 💸💸💸 ☠️ (average of all reviews - 1 review) |
The agency's campaign is flagged as a potential pump-and-dump or stock liquidation scheme, given the decline in share price and dollar volume during the promotion. The significant drop in estimated buying indicates that the funds spent on this campaign would have been better served donated to charity, as poorly-executed investor marketing can harm reputational standing. |
New Review Western Star Resources · Baystreet.ca Media · US$100,000 · 2 months(CSE: WSR, OTC: WSRIF) Western Star Resources Inc. reported results from its Phase 1 soil-geochemistry program at the past-producing Rowland Tungsten Property in Elko County, Nevada, USA, confirming a coherent, multi-element tungsten-skarn signature in soil over an approximately one-kilometre structural corridor, with a peak of 1,425 parts per million (ppm) tungsten trioxide (WO₃) in soil. The Phase 1 soil grid comprised 93 soil samples at nominal 25 m spacing over the central Rowland workings corridor, with exceptional peak tungsten-in-soil of 0.14% WO₃ (1,130 ppm W) returned directly over a recently re-discovered zone of historical workings. Soils over the main historical workings returned up to 517 ppm and 504 ppm WO₃, and multiple critical metals were detected, including copper (up to 1,185 ppm), molybdenum (up to 35 ppm), bismuth (up to 5.2 ppm), and beryllium (up to 4.56 ppm). The company has entered into an Investor Awareness Agreement with Baystreet.ca Media Corp. dated July 13th, 2026, for a fee of $100,000 USD for a term of 2 months. The company is mobilising an expanded soil-sampling program to commence imminently, designed to trace the prospective skarn contacts outward from the known workings and potential mineralisation controlling faults. The company projects that results from the expanded program will be integrated with the UAV magnetic survey and field mapping to generate and prioritise drill targets for a maiden drill program at Rowland. Campaign Review | Campaign rating | 👎👎👎 💸💸 | | Agency rating | 👎👎👎 💸💸 (average of all reviews - 1 review) | | Company rating | 👎👎👎 💸💸 (average of all reviews - 1 review) |
The campaign by Baystreet.ca Media Corp. for Western Star Resources did not deliver value, as estimated buying was below $150,000. The SLRAdj of 0.87 indicates that the funds could have been better utilized elsewhere, potentially causing reputational harm due to the poor execution of investor marketing. |
New Review Planet Ventures · Investor Insights Systems · US$350,000 · 60 days(CSE: PXI) Planet Ventures Inc. announced that its portfolio company, Antaris, signed a Memorandum of Agreement with Transcelestial to jointly develop and demonstrate a persistent Intelligence, Surveillance and Reconnaissance ("ISR") architecture integrated with high-throughput optical communications in Low Earth Orbit ("LEO"). The collaboration will be flight validated on Antaris' upcoming JANUS-2 mission, targeted for the fourth quarter of 2026. Planet Ventures also amended its engagement with Investor Insights Systems Inc. ("IIS") to increase IIS's budget for marketing and investor awareness services, agreeing to pay IIS an additional cash fee of US$350,000 plus applicable taxes. The amended engagement will commence on or about June 11th, 2026, and continue for an initial term of sixty days or until budget exhaustion. Antaris' platform enables the design, simulation, manufacturing and operation of satellite constellations through a cloud-based architecture intended to simplify mission deployment while reducing cost and time to orbit. The company projects that the JANUS-2 mission will validate technologies designed to accelerate data transmission, reduce latency and enhance real-time decision making in space-based operations. The global space economy is expected to experience significant growth over the coming decade, driven by increasing demand for satellite communications, Earth observation, defense applications and AI-enabled space infrastructure. Campaign Review | Campaign rating | 👎👎👎 💸💸💸 ☠️ | | Agency rating | 👎👎👎 💸💸💸 ☠️ (average of all reviews - 1 review) | | Company rating | 👎👎👎 💸💸💸 ☠️ (average of all reviews - 1 review) |
The campaign for Planet Ventures Inc. was a complete failure, with dollar volume falling significantly over the campaign period. Estimated buying is negative at -US$1.09 million, indicating that the marketing efforts not only failed to generate interest but likely harmed the company's reputation. Additionally, the share price dropped from $0.27 to $0.10, raising concerns about a potential pump-and-dump scheme. This campaign serves as a stark reminder of the risks associated with poorly executed investor marketing. |
Phenom Resources · The Market Link and Kalkine Media · C$47,200 · 3 months(TSXV:PHNM) Phenom Resources Corp. has engaged The Market Link and Kalkine Media Inc. to provide digital marketing services. The company entered into a three-month agreement with The Market Link, a Vancouver-based marketing and media platform company, for an issuer advertising campaign. Market Link is arm's length to Phenom Resources Corp. and has no direct or indirect interest in the securities of the company. No securities will be issued as compensation to Market Link. Market Link will deploy products from its range of offerings, including digital marketing services, on-site awareness products, email distribution, advertising placements, sponsored company materials, and other media services. Phenom Resources Corp. also entered into a three-month agreement with Kalkine Media Inc., an international marketing and media platform company, to provide an issuer advertising campaign. Kalkine is arm's length to the company and has no direct or indirect interest in the securities of the company. No securities will be issued as compensation to Kalkine. Kalkine Media Inc. is a Google News-certified global platform delivering corporate news, market insights, and economic updates, connecting companies with investors through editorial coverage, executive interviews, and multimedia storytelling. Phenom Resources Corp. holds a 100% interest in the Dobbin Gold property, a Carlin Gold-type target. The company also owns the Crescent Valley Property, which is a Bonanza high grade gold vein-type and a critical metals IOCG-type target. The Carlin Gold-Vanadium Project, which hosts the Carlin Vanadium deposit, is described as North America's largest highest grade primary vanadium resource. Additionally, the company has an option on the King Solomon property in Nevada, which is also a Carlin Gold-type target. Paul Cowley is the CEO & President of Phenom Resources Corp. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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Silver Pony Resources · Bai Media Group · €110,000 · 5 months(CSE:PONY) Silver Pony Resources Corp. has entered into a corporate communications services agreement dated September 14, 2026, with Bai Media Group Ltd., which operates the media platform AktieGo, a pan-European marketing agency. Under the agreement, Bai will provide digital marketing and investor awareness services focused on expanding investor outreach, increasing brand recognition, and strengthening Silver Pony's public profile. The engagement with Bai is for an initial 5-month term. The cost of the services provided during the initial term is 110,000 Euro, with payment to be made by Silver Pony in advance of the initial term. Bai Media Group Ltd. is an arm's length party to Silver Pony and, to the knowledge of the company, holds no securities of, and has no other interest, direct or indirect, in, Silver Pony. Bai's address is First Floor Office, 3 Hornton Place, London, W8 4LZ, United Kingdom. Silver Pony Resources Corp. also announces that it has agreed to issue an aggregate of 200,000 common shares at a deemed price of $0.15225 per share to a consultant of the company as payment of debt in the aggregate amount of $30,450. All securities issued in connection with the debt settlement will be subject to a statutory hold period expiring four months and one day after the date of issuance, as set out in National Instrument 45‐102 - Resale of Securities. The company's updated website and investor materials are available online. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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Spark Energy Minerals · X Media · US$300,000 · 5 months(CSE:SPRK) Spark Energy Minerals Inc. is expanding its investor outreach following two previously announced gallium-rare earth discoveries 7-8 kilometres apart at its approximately 91,900-hectare Arapaima Project in Brazil's Lithium Valley. The company has signed a five-month digital marketing services agreement with X Media Inc. SEZC, effective from September 10, 2026 to February 10, 2027, to bring the exploration progress at Cruzeta and Boa Vista to a broader audience. Spark has reported gallium and rare earth mineralization in all 33 RC drill holes disclosed to date across Cruzeta and Boa Vista. The company has completed 42 RC holes across Arapaima, with results from the remaining nine holes yet to be reported. In its August 27, 2026 news release, Spark reported a project-record individual gallium assay of 114.3 g/t gallium oxide (Ga₂O₃) over 2 metres from surface in hole ARA-RC-007 at Boa Vista. All five maiden Boa Vista holes returned gallium mineralization from surface and rare earth mineralization below. Under the agreement, X Media will provide digital marketing and investor awareness services, including article publication and distribution, investor email and SMS outreach, landing-page development, and paid digital advertising through investor communities, social media and search retargeting. The company has agreed to pay X Media US$300,000, payable as US$100,000 upon execution followed by four monthly payments of US$50,000. No shares, stock options or other securities will be issued as compensation. X Media is an arm's length party to the company and has no prior relationship with Spark other than this agreement. Campaign Review | Campaign rating | pending | | Agency rating | in progress | | Company rating | in progress |
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